Business process modeling notations narrow the gap between intention standing behind process creation and its practical implementation. By providing clarity of the activities, it is simply helpful in business practice. 

It is widely used for business analysis applications and defining enterprise process workflows because of the intuitive graphic forms that it takes. It is easily understandable by all stakeholders, including business-oriented users, IT developers, and data scientists. All teams can participate in detecting and resolving the problems in the processes more effectively. 

The primary purpose of BPMN is to improve efficiency at the organization, preparing it for market changes and gaining a competitive advantage.