Build a product users want and need:
How discovery helps your business
→ Uncover your users’ needs, obstacles, and preferences to design a clear product roadmap
→ With your data, we make informed decisions to enhance your product’s quality and improve user satisfaction
→ We turn complex data into clear and engaging visuals that make work simpler for users
→ Identify potential risks early on to find solutions that minimize costly product revisions
→ Refine your concept during the discovery stage to save on extra development costs and ensure better planning
→ Keep stakeholders updated about the project vision and expectations for smooth collaboration and communication
→ Focus on knowing your users. Create products or visualizations that solve users’ problems and increase engagement
→ Find and capitalize on your product’s unique qualities to stay ahead of the competition
→ Win over competitors by turning raw numbers into appealing visuals that attract users
→ Adapt your visualizations to the audience’s wants and preferences to make data relevant and actionable for them
→ Use visual storytelling to turn complex data into simpler and more engaging information for users
→ Develop a solid base that supports you in expanding your product to meet market demands
Discovery phase: essential at every stage of the product life cycle
Tell us where you are, and we’ll customize our approach to ensure your product achieves maximum market impact
Your product isn’t attracting users or reaching its full market potential. Or it's still in the wireframe stage.
You tried it yourself and hit a roadblock, or you don't know how to approach data visualization
You have a new product concept but lack the design and tech teams to execute it
Making our process work for you
Get to know your product design team
Meet the team before we start. They will grasp your needs and prepare an action plan along with a ballpark estimate
Share ideas, the team handles the rest
Discuss your ideas in collaborative meetings, then let the product design team do the heavy lifting
Stay up to date
Keep in touch for a win-win approach: The team gets their questions answered, and you see the results right away
Enjoy peace of mind
Rely on the team to choose the most suitable methods for you and your budget
Meet the minds behind your winning product
In the discovery phase, we explore our clients' worlds, uncovering valuable insights and new opportunities. What I love most about being a product designer is the detective work and the joy of turning 'aha' moments into creative solutions. This adventure ensures that whatever we design is inventive and aligned with our clients’ needs, bringing value to their businesses.
In software development, a lot of important work is done even before the first line of code is written. This work involves preparing the right requirements for the project. The discovery phase really helps flesh out those requirements by understanding user needs.
Customer requirements and designer experience aren’t enough to create a great product. As designers, we must figure out why we are building the product, for whom, and what problem it should solve. A good product is built on facts and their accurate interpretation. When a design decision is backed by data, the client understands why we made that choice, and as designers, we know it’s the best decision based on the information we have. The discovery phase lets us ask all the whys and try to get all the answers
Turn your vision into reality: What discovery offers you
Designs validated before deployment
Verify your concepts before implementation to save time and money later on
Technical requirements assessment
Analyze technical requirements, limitations, and available resources. This ensures your product and data visualizations are ready on time
User story mapping
Identify and prioritize critical features and functionalities for users
Initial sketches, wireframes and prototypes
See key features, user flows, and app layout in the initial steps to ensure they’re in line with your vision
Design recommendations
Get guidelines and recommendations for further product development supported by analyzed data
Precise project scope
Define the project scope to prevent scope creep and focus on product development
Roadmap with clear milestones
→ A detailed roadmap keeps you informed on the project steps and timelines
→ Based on our experience, we can estimate UX and UI design phases and rough development costs for you
Professional presentation
Have all the data, conclusions, and suggestions summarized and ready to present to stakeholders
How discovery sets the stage for our clients' success
Interactive diagrams for a modern data platform to improve the user experience
With the help of a premium data visualization agency – a leading data discovery and governance solutions provider – it enhanced its data catalog, sped up time to market, and improved the user experience to win over its competitors.
Client stories from our product discovery process
While looking for a proficient service in creating graphical components, we wanted to work with experts that would advance our tool with exceptional UX and UI, which enabled us to win new deals with significant clients.
Synergy Codes is at the top of the charts regarding timeliness, accuracy, completeness, and budget compliance.
They're able to deliver our ideas creatively and efficiently with very few issues and defects.
FAQ
- Is the discovery phase necessary for every project?
Yes, the discovery phase is critical for every project as it allows you to learn the demands, define goals, and spot potential challenges early on. This allows you to stay on track and avoid bottlenecks.
- What research methods do you use in the discovery phase?
In the discovery phase, our team employs various research methods, such as user interviews, UX research, personas, surveys, and market and competitor analysis to gather valuable information.
- Can we start the discovery phase without a full commitment to the project?
Yes, you can start the discovery phase without full engagement. Here are some reasons to consider the discovery phase:
– Assessing profitability – Reviewing whether the project makes sense from a business, technical, and user perspective before investing significant resources.
– Understanding users – Knowing what users want and the issues they face is crucial for developing a great app or data visualization.
– Spotting risks – Pinpoint possible risks and problems that could set back the project.
You can start with initial research and analyses – there’s no need to go all in. These steps provide essential information to help you decide whether to continue the project. - How long does the discovery phase take?
It usually takes 2-6 weeks, but it can take longer depending on the project’s complexity, your availability, and the specifics of your industry.
- Can you help us identify our users?
If you don't yet know who your users are, we can work with you to discover them. Accessing users through interviews, surveys, workshops, observations, and usability tests allows you to collect valuable information. Drawing from that, you can design a product or service that meets your users' expectations.
- What are the next steps after the discovery phase?
In our product design process, after the discovery phase, we move on to prototyping and UX design. We create interactive prototypes and focus on optimizing the user experience. In the UI design stage, we concentrate on the aesthetics and visual interface of the product, ensuring the final product is both functional and attractive to users.