Category: Design

Every Product Designer reacts enthusiastically to the slogan: “Let’s conduct research with users.” But while awareness of the importance of research has grown significantly in recent years, it is still not the obvious choice among customers. Research evokes many conflicting emotions. On the one hand, they will be an invaluable source of information about how users use the product and their real problems and needs. On the other hand, there is concern about the budget – will the money invested in research pay off? In addition, there is the time factor – research and analysis of results are time-consuming. In this article, I will convince you that research gives clients and designers a safe…

Chatbots have become an everydayness for Internet users therefore conversational platforms creators need to make their products easy to manage and more effective. DRUID – one of the fastest-growing AI companies, decided to team up and entrust this challenge to Synergy Codes – a leader in interactive data visualization. Have a look at the case study that describes the cooperation and get to know the results of this exciting project.     DRUID – a short introduction  DRUID is a leader in conversational AI technology with over 25 years of experience in building enterprise-grade software solutions. Founded in 2018 the organization gathers more and more top software engineers…

John W. Tukey, the founding member of Princeton’s statistics department and the author of the software term,  once said that if you torture the data long enough, it will tell you anything. His work of life was to take boring, flat data and bring it to life through visualization. However, he was aware of the misconstructed data. It leads to publishing misleading visualization, which results in the audience’s mistrust. Let’s check then what design factors make visualizations stand out? How can designers convey the meaning of data with desired clarity? Read the article to find out.   How do we perceive data?  Data visualization focuses on human sight, and cognition is the most incredible natural phenomenon. Human brains work in such a way as to catch the most critical…

Charts and graphs have become a staple in many areas of our day-to-day activity. From business reports to television to sports and games, they serve to present often complex data in an easily digestible form. The way you create these graphic representations of information will be affected by their exact purpose and the medium they’ll appear on. You’ll have to account for various factors in order to develop a useful chart. Stay with me to learn how to make a good graph that actually makes an impact. A badly designed chart can not only be an eyesore, but also lead to imprecise or incorrect conclusions. Regardless of what exactly you’re aiming…