Outcomes that matter
faster
From sketch to publish in hours, not weeks. Visual authoring accelerates delivery across regions and channels.
On-canvas validation, version history and rollback cut misroutes and configuration mistakes before they hit production.
Unify call management and messaging: IVR, voice & chat, WhatsApp / RCS, SMS, and email in one studio.Â
Two paths, same expertise
Path 1
Workflow Builder
For teams who want to adapt their system to proven patterns
- Pre-built diagramming platform ready to customize
- All core features included - focus on your business logic
- AI Node connects machine learning models and data pipelines into cohesive, automated workflows
- 2-4 week integration timeline
- Self-service customization capabilities
Path 2
Custom Development
For complex systems requiring case specific integration
- Built around your existing APIs and data models
- Industry-specific components and workflows
- 8-16 week development timeline
- White-label and complete source ownership
Not sure which path?
Our 30-minute technical audit will map your requirements to the optimal approach.
Core capabilities that drive results
Zoomable canvas, groups and subflows
Navigate large call-flow diagrams with a mini-map, grouped logic, and reusable subflows.
- Mini-map and zoom for big flowsÂ
- Grouping and collapsible subflowsÂ
- Quick search and highlightsÂ

Versioning and rollback
Experiment freely. Compare diffs between versions,publish behind gates, and restore safely.
- Version history and diffsÂ
- Publish gates and approvalsÂ
- Safe rollbackÂ

Omnichannel orchestration
Design journeys that flow naturally across voice, chat, and messaging channels.
- Voice → SMS → Email handoff flowsÂ
- WhatsApp/RCS rich media componentsÂ
- Opt-in/opt-out compliance trackingÂ
- Channel preference managementÂ

IVR, conditions and time/call routing
Branch by skills, business hours, regions and customer attributes.
- Conditional logic with variablesÂ
- Time/call routing, announcements, queuesÂ
- Skill based, manual routing and agent distributionÂ
- DTMF input handling and validationÂ
- Business hours / holiday routing logicÂ
- Skills-based agent distributionÂ
- Queue overflow and escalation pathsÂ

Integrations and data actions
Call HTTP/webhooks, CRM/ticketing, and external services.
- API/webhook actionsÂ
- CRM/ITSM connectivityÂ
- Custom node typesÂ

Security and collaboration
Create together with confidence
- RBAC (view / edit / admin)Â
- Read-only and audit trailÂ
- Real-time collaboration and commentingÂ
- Drill-down subflows for complex conversationsÂ
- Export to your preferred formatsÂ

Proven success in visual flows for conversational systems
Partner with experts, not tools
Technology excellence and domain knowledge
delivering scalable solutions across multiple technologies and frameworks
guiding digital product transformation for diagram-based user interfaces, as a trusted business ally
understanding both business and technical needs proven across the most demanding industries and complex product ecosystems
React Flow, GoJS, Angular expertise and beyond
Performance-tested with 10K+ nodesÂ
IVR, CPaaS, chatbot experience
FAQ
- What is a call flow diagram?
A call flow diagram is a visual representation of the sequence of steps and interactions involved in a telephone or communication system. It illustrates the path of a call or communication from the initiation to its completion, including the various decision points and possible outcomes.
- What are the steps in a call flow?
The steps in a call flow typically include call initiation, call routing, call processing, call transfer or forwarding (if applicable), call termination, and post-call actions or follow-up procedures.
- When should I choose Workflow Builder vs. custom development?
Pick Workflow Builder when you’re starting with your solution or want proven patterns quickly and a short integration. Choose custom when you need deeper integrations, special components, or strict governance. Â
Not sure? Our 30-minute consultation will point you to the safer bet. - Can non-technical teams build flows safely?
Yes. We set guardrails and a clear review path. Your authors see and edit the logic on a canvas, while admins approve changes before they go live. It’s fast for creators and safe for production.
- Can we import/export flows as JSON and integrate with our CRM?
Yes. You can import/export as JSON and connect to your CRM, helpdesk, or internal services. We match your API shape, so flows travel cleanly from dev to staging to production.
- How do you handle performance for very large diagrams?
Flows are organized into groups and subflows, so teams can jump between sections with search and filters instead of dragging through everything. Before go-live we size the editor to your real workloads and tune auto-layout and caching, so performance holds up as your library grows.
Bring your users a tailored experience with a custom flow editor
Contact us to discuss your project.

Not a fan of contact forms?
Reach out to Maciej on LinkedIn
Maciej Teska
CEO at Synergy Codes